Scaling Digital Performance and Brand Depth for a Global Retail Icon
We partnered with Sephora to elevate their digital strategy — surfacing hidden opportunities, reshaping content decisions, and helping define the brand’s reputation as a beauty-tech innovator.
4%
QoQ revenue growth immediately
Growth
Double-digit YoY growth in mobile and digital engagement
More Time
spent per user across site and app ecosystem
Positioning
Positioned Sephora as a “digital disruptor” inside and out
Overview
Sephora’s marketing and content teams were sitting on one of the richest content ecosystems in beauty — but lacked a clear picture of what was working, what was missing, and where to scale next.
We led a full-scope digital audit to uncover insights, quantify channel performance, and help the brand act with more clarity, speed, and depth. Our recommendations reshaped platform decisions, elevated emerging channels like video and microsites, and helped unify how Sephora told its story — from homepage to in-store.
CHALLENGE
- Content and brand assets were under-leveraged across digital platforms
- Leadership lacked a single source of truth for “what’s working and why”
- Needed platform-specific recommendations rooted in performance — not just taste
- Required a brand system that scaled across internal teams, verticals, and channels
STRATEGY & SIGNALS
Quantified the Digital Ecosystem
- Audited every content category, platform, and engagement path across web, mobile, social, and app
- Delivered insight frameworks used to drive cross-channel creative and investment
Surfaced Underutilized Channels
- Recommended emerging formats like short-form video, interactive content hubs, and mobile-native storytelling
- Built trend-aligned content strategies tailored to Sephora’s unique mix of brands and buyers
Aligned Brand + Data + Decision-Making
- Enabled teams to unify brand story across platforms
- Equipped content leaders with data-driven rationale for roadmap planning
OUTCOMES
- 4% quarterly revenue lift immediately post-engagement
- Double-digit year-over-year gains in digital engagement
- More time spent per user across platforms
- Repositioned Sephora internally and externally as a digital-first beauty innovator
