From Series C Disruptor to Design-Led Infrastructure Leader
We’ve partnered with Pure Storage since 2011 — helping shape a brand that moves fast, earns trust, and tells complex stories with creative precision.
12+
years of creative and strategic partnership
trusted
across brand, product, and GTM functions
Global
campaigns deployed across enterprise, partner, and customer audiences
Market cap
From $220M valuation to $20B+ public market cap
Overview
In 2011, Pure Storage was a Series C startup with a bold product and a market to win. Today, it’s a $20B+ enterprise brand operating at global scale.
Over more than a decade, we’ve helped evolve Pure’s brand system, campaign velocity, and creative expression — earning the trust of technical buyers and the admiration of the broader B2B industry.
Our work spans early market education to modern multi-channel campaigns — helping Pure differentiate, clarify, and move at the speed of its technology.
CHALLENGE
- Buyers were skeptical: technical leaders are sharp, habit-driven, and resistant to change
- Timelines are always compressed — speed is the norm, not the exception
- Messaging had to scale from architecture deep-dives to C-suite vision decks
- Internal teams needed executional support that didn’t require hand-holding
STRATEGY & SIGNALS
Story That Earns Belief
- Reframed features into performance narratives for both IT and business audiences
- Built modular creative that adapts across launches, products, and regions
Creative That Moves as Fast as the Org
- Produced high-quality assets at the pace of product and GTM launches
- Delivered formats that flex from keynote to carousel, explainer to social
A Brand That Evolves Without Losing Its Edge
- Maintained consistency while scaling across new offerings, teams, and expectations
- Embedded collaboration that’s fast, trusted, and creatively rigorous
OUTCOMES
- 12+ years of trusted collaboration across every phase of scale
- Brand widely regarded as one of the most design-forward in enterprise infrastructur
- Helped clarify Pure’s value to technical buyers and Fortune 500 stakeholders
- Supported growth from $220M startup to $20B+ global leader
