Launching a New Brand
EJ GALLO
video |STRATEGY | GROWTH
10X
Web Traffic
3X SALES
Growth YOY
1375%
Higer Online Engagement
CHALLENGE
- EJ Gallo faced significant hurdles with their exciting new liqueur brand Viniq
- Low brand awareness (3%)
- Below-average consumer repeat rate
- Stagnant sales for two years
RESULTS
After a many months of design, development and activation– traffic, engagement and most importantly, sales increased 3X. Gallo created an additional SKU for the brand, resulting in even greater sales and additional content. This was a full service agency effort, from strategy, brand, design, video & photo production, social media management and other tasks.
